Digital Communications Specialist
I am passionate about engaging storytelling in a way that captivates a digitally native audience. Every part of content creation is a reward, from the production process, recording, shooting, editing to publishing and metrics.
In my early experience as a digital editor for local publications, I discovered my love for storytelling through video and editorial. I also gained practical experience in effective SEO best practices, navigating content management systems and using tools like google ads and keywords to help extend audience reach.
I gained more knowledge in content production and audience engagement during my time on social media teams for news stations, CNN and ABC-7. In both of these roles, I produced social media stories daily and curated broadcast news content on its station's digital platforms.
My time at Disneyland Resort as a communications specialist allowed me to utilize my skills to foster impactful relationships between a brand and its audience, whether they were employees or super fans. By partnering with key stakeholders and business partners, I was able to successfully bring unique company initiatives to the attention of both employees and its online audiences.
Working on the Communications and Public Affairs team at Disneyland Resort, I had the unique opportunity to make magic for our cast members by highlighting their hard work and the perks they have access to as a Disneyland Cast Member. There was always a story to highlight to help make its employee base feel valued and informed, from the Resort's environmental integration initiatives, cast exclusive opportunities and Halloween Time excitement.
Halloween Time 2022 - How to make a Mickey Pumpkin Head Candy Apple
What’s This? Disneyland Cast Members Get an Oogie Boogie Bash SnEEK Peak
Disneyland Cast Members Celebrate Raya During Special Meet and Greet
“Black Panther: Wakanda Forever” in Disney California Adventure Park
It's a new way of consuming the news without the trolls getting you down. Zivvy is a digital community for people seeking answers on today's important and extraordinary global issues targeting a digitally native Gen Z audience. As a contributor with Zivvy, I aim to build an engaged community audience and report on environmental issues, entertainment and trending news stories.